The term 'lifestyle revolution' recalls images of malls and mobiles, razzamataz and restaurants. Ironically, the biggest lifestyle revolution in the world is going to happen not in the high streets of India but in its chaupals.

Not in downtown cities but in thousands of Indian villages

• Where for the first time ever, millions will be able to light up their homes with the simple flick of a switch.

• Where for the first time ever, millions will move beyond mud-caked huts into concretised homes.

Amazingly, these first-in-history instance are poised to happen within the next few years.

Ramsarup Industries Limited is one of the few Indian companies poised to capitalise on both. Through the manufacture of wires used in the transmission and distribution of electricity. And through the manufacture of TMT bars used in the construction of houses (also building, roads, flyovers, dams etc.).

At Ramsarup, we are under no illusion that these conventional products represent competitive businesses.

However, if we have emerged as one of India's fastest growing companies in this broad space - one of the leading manufacturers of wires and TMT in the secondary sector in India - it is because we have run these businesses with a difference. Focusing not as much on being the largest as in emerging as the most profitably sustainable. 

Focusing not as much on retaining a large company body but in nursing a small company soul.

And focusing not as much on rewriting the rules of the games as in changing the game itself!